Customer discovery during COVID19

How do you do customer discovery during COVID19? How do you test your ideas in these uncertain times when everyone works from home and nobody wants to meet you in person?  In this blog a few tips and tricks, and a list with online resources on how to do customer discovery during COVID19. The essence […]

Customer discovery versus market research

Recently, someone asked me to explain the difference between customer discovery and market research. I used Henry Ford’s famous example of “If I had asked people what they wanted, they would have said faster horses.” quote to explain the value of both approaches.

Customer discovery tips and tricks

In the various entrepreneurship and innovation programs I am involved with, Customer Discovery is always a key activity. While it may sound simple, in practice it is not. Interviewing users and potential clients about their needs and desires is challenging for startups and established organizations, yet, for different reasons. Below customer discovery tips and tricks […]

Customer discovery for mature companies; 6 lessons-learned

When I coach, I am often asked, “do you think this is a good idea?”. My answer is always the same, “Does my opinion matter?”. It does not. Only your clients can tell you whether something is a good or bad idea. The process of customer discovery – to figure out what your clients need […]

Do 100 Customer Interviews Make Your Idea Better?

Absolutely! I had the pleasure to participate with the Bleed Freeze team in the NSF I-Corps program. The team did over 100 customer interviews, to finally nail the customer-value fit. The video shows their lessons learned from this experience.

5 Innovation management myths

For some, the term innovation management is an oxymoron. In reality, innovation management is a domain that ensures that the best ideas and innovation projects make it to practice in an effective and cost-efficient manner. As a result, innovation management is surrounded by a lot of myths. In the blog below I debunk five of […]

The right project at the right time

While COVID19 has made life challenging for millions of people, it also offers many new opportunities. How do you know yours is the right project at the right time? Is this the time to invest in a new COVID19 practice group? Is this the time to make your telemedicine clinic a permanent feature? Is this […]

5 Innovation tactics to deal with coronavirus uncertainties

Innovation tactics help organizations and project teams to deal with uncertainty. And because nothing is normal in this coronavirus crisis, many skills that you need to manage an innovation project or portfolio will come in handy. The 5 innovation tactics that will be most useful: Focus on the problem, have your strategy guide your actions, […]

Innovation, a luxury or necessity?

When I discuss innovation with service providers, they often consider innovation a luxury they cannot afford. In their mind, innovation is about developing fancy new devices, apps, etc and as such not a necessity. While in fact, innovation is simply a means to stay ahead of the curve. For some companies that means developing new […]

5 tips to keep your innovation project running at full speed

You need speed when innovating. Nothing is as deadly for an innovation project as just inching forward each week, as that kills momentum, enthusiasm, and thereby the likelihood of success. How do you keep speed in your innovation project, especially if you are executing it part-time? Below 5 tips to keep your innovation project running […]

Dealing with uncertainty

Imagine if the outcome of innovation projects could be predicted with accuracy, wouldn’t that be great? However, no plans or budgets are going to make an innovation project any more certain. So how best to deal with the uncertainty of innovation projects? Ignore uncertainty Most innovation pitches sound too good to be true. The possibilities […]

What is innovation management?

What is innovation management? The easiest way to explain what innovation management is, is by stating what it is not: Leaving the future of your organization up to chance. Innovation management is the process to ensure you get where you want to be in the (near) future. That also explains why innovation management matters.