Organizing4Innovation enables organizations to boost their agility & productivity by providing a proven path to success for innovation teams.

At Organizing4Innovation, we develop the tools and provide the infrastructure & support organizations need to nail every innovation project. The Steering Wheel was developed for that purpose.

The founder, Floor Blindenbach, studied hundreds of innovation teams and organizations and found that most organizations benefit from using a sharpshooter instead of a volume approach to innovation. This more Opportunistic Approach to innovation is featured in, among others, the upcoming handbook of the Product Development Management Association.

We are extremely grateful for the two VIPC grants we received from the Commonwealth of Virginia in support of the development of the Steering Wheel platform.

Organizing4Innovation enables organizations to boost their agility & productivity by providing a proven path to success for innovation teams. 



Smoothen the path to success for drivers of change


Make the world a better place, one project at a time

Who do we serve?

Our cases describe the stories of teams and organizations that used the Steering Wheel (formerly T4). You can read about examples of projects that concern digital transformation, new technologies, new business models, productivity improvements, new workflows, and new apps.

Besides a wide variety of projects, we also support various industries - law firms, hospitals, engineering firms, and Information Technology firms.

What is the commonality among all of these projects and industries? Passionate professionals who want to bring the future to their workplace. 

If you would like to know if our approach will suit your team and organization, sign up for an Assessment.

No organization ever created an innovation. People innovate, not companies.

Seth Godin 

The founder

Floor Blindenbach-Driessen is the founder of Organizing4innovation. She has a Ph.D. in management from the Erasmus University in the Netherlands. She has 25+ years of research and practical experience with bringing innovative ideas about. She has published articles in Research Policy, the Journal of Product Innovation Management, IEEE Transactions on Engineering Management, the Journal of Medical Practice Management, and the Product Development Management Association Essentials and upcoming Handbook. She is the inventor of the Steering Wheel Platform. This platform creates a proven path to success for innovation teams. In the process of developing and delivering this platform, she has guided hundreds of innovators with creating innovative solutions, leading to millions of dollars in new revenues. She is determined to provide affordable, sustainable, and high-value delivering innovation processes for all types of organizations.