Our mission

Your innovation performance is important to us. Why? Because professionals have the knowledge, capabilities, access, resources, and opportunity to address global challenges from pollution, corruption, and illiteracy to healthcare accessibility. When you combine your insights and expertise with new business models and novel technologies, you are capable to develop new services that will change the world for your clients, organization, and profession.

We know that innovation failure is costly and not really an option and are therefore committed to your success. We cannot guarantee that every innovation initiative you start will be successful. Instead, we guarantee the outcomes of our programs. If you put skin in the game, so do we!

Innovate smarter! Change the world for your clients, organization, and profession!


Floortje Blindenbach-Driessen, PhD, is the founder of Organizing for Innovation LLC. She has always been involved in innovation and new service development, from her master’s degree in chemical engineering, her first job at Fluor Corporation, her PhD in innovation management at the Rotterdam School of Management, to her faculty positions at various universities in the Netherlands, Belgium and the US.

She saw many professionals struggle in their innovation journeys in spite of all the efforts put in, and while having the knowledge, expertise, resources, and access needed to turn ideas into valuable new revenue streams. Organizing for Innovation's mission is to address and solve this challenge. 

Floor has published several articles on the innovation challenges of the professional services in leading academic journals. Her most recent publication, a chapter in the Product Development Management Association Essentials, will be published by Wiley in the fall of 2018. 

Partners & Collaborators