Organizing4Innovation offers Innovation Programs with progress and performance metrics to speed up the rate of change and drive profitability. Our programs are tailored to the unique needs of each organization and project, as to maximize engagement and minimize the waste of time and resources.

In many organizations, the rate of change is resource-constrained – budgets, people, and IT capacity limit what can be achieved. Dr. Floor Blindenbach founded Organizing4Innovation because she was disheartened by the squandering of these scarce resources, which occurred due to the absence of structure, metrics, and accountability in the execution of innovation and improvement projects

Floor Blindenbach studied hundreds of innovation teams and organizations to find a solution. Among others, she found that professional service organizations benefit from using a sharpshooter approach to innovation. This data-driven and opportunistic approach to innovation is featured in the fourth edition of the handbook published by the Product Development Management Association in 2023.

The Steering Wheel Platform incorporates this sharpshooter and puts in place the metrics, guidance, and accountability expected for all organizational processes. The platform is designed to increase the rate of change in organizations by engaging employees, driving momentum, and delivering results. See our case studies for examples. 

We are extremely grateful for the two VIPC grants we received from the Commonwealth of Virginia in support of the development of the Steering Wheel Platform.


Provide innovation tactics to nail every innovation project.


Make the world a better place, one solution at a time

Who do we serve?

Our cases describe the stories of project teams and organizations that used the Steering Wheel (formerly T4). You can read about examples of projects that concern digital transformation, new technologies, new business models, productivity improvements, new workflows, and new apps.

Besides a wide variety of projects, we also support various industries - law firms, hospitals, engineering firms, and information technology firms.

What is the commonality among all of these projects and industries? Passionate professionals who wanted to make things better. We proudly provide such innovators with the structure, guidance, and metrics they need to succeed. 

No organization ever created an innovation. People innovate, not companies.

Seth Godin