Leverage your human capital and innovate like the best!

We have helped teams and innovators:

  • Create new service offerings their clients love
  • Get commitment from their organizations and budget for their innovation projects in weeks instead of months
  • Have clients sign up for the new service before the offering was even completely developed
  • Obtain recognition, because they showed their worth through their innovation efforts

Our human-centered approach to innovation makes us unique. Your talented employees make innovation happen, and we provide them with the training and support to do so successfully. Because the needs of each innovator and team are unique, we have developed a methodology that customizes the training program to each team.

"When human capital is your main asset, the innovation process is just not the same" - Dr Blindenbach 

We know what it takes to innovate and manage innovation in a service organization because of our personal experience and the many projects we coached. Our approach is backed-up by publications in highly regarded academic and practitioner journals. When human capital is your main asset, the innovation process is just not the same as it is for products.

Leverage your human capital and innovate like the best! Bring your ideas to the market at lightning speed and experience the same benefits as the most innovative firms in the world.

No organization ever created an innovation. People innovate, not companies.

Seth Godin 


Floor Blindenbach-Driessen, Ph.D., is the founder of Organizing for Innovation LLC. She is an innovator at heart and has always been involved in innovation, from her master’s degree in chemical engineering, her first job at Fluor Corporation, her Ph.D. from the Erasmus University in the Netherlands, to her faculty positions at various business schools in the Netherlands, Belgium, and the US. Over the past 20 years, she has mentored more than 100 innovators and entrepreneurs.

She saw many service organizations and service providers struggle in their attempts to create new and improved service offerings. In spite of all the efforts put in these innovation projects, too many failed. Her mission became to address and solve this challenge, by strengthening the innovation capabilities of service organizations, so that all these innovations and new services can contribute to her life goal - to make the world more sustainable.

Dr. Blindenbach has published several articles on how a human-centric approach to innovation can address the innovation challenges of service organizations in leading academic journals. Her most recent publication, about time commitment as the scarcest resource in the innovation process, is a chapter in the Product Development Management Association Essentials, published by Wiley (PDMA).

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