We deliver the tools and expertise organizations need to create affordable and sustainable innovation cultures


By turning innovation into an organizational learning habit, we create forward-thinking leaders and organizations

The Steering Wheel (Formerly known as T4) is our proprietary online JET learning platform for innovation teams. The Steering Wheel enables innovation teams to deliver concrete outcomes within 6 months, progress 3x faster, and have a 5x higher chance of success than the industry average.

No organization ever created an innovation. People innovate, not companies.

Seth Godin 

The founder

Floor Blindenbach-Driessen is the founder of Organizing4innovation. She has a Ph.D. in management from the Erasmus University in the Netherlands. She has 25+ years of research and practical experience with bringing innovative ideas about. She has published articles in Research Policy, the Journal of Product Innovation Management, IEEE Transactions on Engineering Management, the Journal of Medical Practice Management, and the Product Development Management Association Essentials. She is the inventor JET Learning Platform for Innovation Teams. This platform turns innovation into an organizational learning habit. Innovation teams on the platform, deliver concrete results within six months. In the process of developing and delivering this platform, she has guided hundreds of innovators with creating innovative solutions, leading to millions of dollars in new revenues. She is determined to create pathways to affordable and sustainable innovation cultures in all types of organizations.