Organizing4Innovation provides structure, guidance, and metrics to the innovation process. Our Steering Wheel platform lets you derisk innovation projects and manage the innovation process with 24/7 insights into project performance, so you can easily engage employees, drive momentum, and deliver results.

The founder, Floor Blindenbach, studied hundreds of innovation teams and organizations and found that most organizations benefit from using a sharpshooter approach to innovation. This data-driven and more opportunistic approach to innovation is featured in, among others, the fourth edition of the handbook of the Product Development Management Association that was published in 2023.

We are extremely grateful for the two VIPC grants we received from the Commonwealth of Virginia in support of the development of the Steering Wheel Platform.


Provide innovation tactics to nail every innovation project.


Make the world a better place, one solution at a time

Who do we serve?

Our cases describe the stories of teams and organizations that used the Steering Wheel (formerly T4). You can read about examples of projects that concern digital transformation, new technologies, new business models, productivity improvements, new workflows, and new apps.

Besides a wide variety of projects, we also support various industries - law firms, hospitals, engineering firms, and information technology firms.

What is the commonality among all of these projects and industries? Passionate professionals who wanted to make things better. We proudly provide such innovators with the tactics they need to succeed.

If you would like to know which innovation tactics will suit your project, process, or organization, sign up for a Tactics Session.

No organization ever created an innovation. People innovate, not companies.

Seth Godin