Our mission

Organizing4Innovation guides experts in service organizations on their innovation journey. The results of this proprietary methodology are implemented new technologies, processes, and solutions that increase earnings and attract new clients.  

Approximately 70% of all service organizations don’t have innovation departments or a formal innovation process. With human capital being their main asset, the innovation process is not the same as it is for manufacturing firms. Without the capabilities and infrastructure to innovate, service organizations miss out when an opportunity arises to leap forward.

We are dedicated to help every service organization innovate successfully, since they are especially impacted by today’s fourth industrial revolution.

Why is your innovation success so important to us? We know that you can change the world for the better. We also know that innovation failure is costly and not really an option for most service organizations. Therefore, we are committed to your success. We cannot guarantee that every innovation initiative you start will be successful. Instead, we guarantee the outcomes of our programs. If you put skin in the game, so do we!

Make innovate work!


Floortje Blindenbach-Driessen, PhD, is the founder of Organizing for Innovation LLC. She has always been involved in innovation, from her master’s degree in chemical engineering, her first job at Fluor Corporation, her PhD in innovation management at the Rotterdam School of Management, to her faculty positions at various universities in the Netherlands, Belgium and the US.

She saw many service organizations and domain experts struggle in their innovation journeys in spite of all the efforts put in, and while having the knowledge, expertise, resources, and access needed to turn their innovative ideas into impactful solutions. Her mission is to address and solve this challenge, by strengthening the innovation capabilities of service organizations.

Floor has published several articles on the innovation challenges of the professional services in leading academic journals. Her most recent publication, a chapter in the Product Development Management Association Essentials, will be published by Wiley in the fall of 2018.

Partners & Collaborators