For service providers who want to act on their idea and bring it to market successfully, Organizing4Innovation provides the guidance and support of an innovation unit

Our unique and proven approach enables service providers –accountants, clinicians, engineers, lawyers - to act on their ideas, while being busy serving today’s clients.

We have helped teams and innovators:

  • Create new service offerings their clients love
  • Get approval and budget for their innovation projects in weeks instead of months
  • Have clients sign up for the new service before the offering was even completely developed
  • Obtain recognition, because they showed their worth through their innovation efforts

What makes us unique? We are the experts in new service development, with lots of experience and publications in highly regarded academic and practitioner journals. We know what it takes to innovate and manage innovation in a service organization. Because human capital is the main asset, the innovation process is just not the same.

Bring your ideas to practice successfully! 

Use Organizing4Innovation to guide and support you in your innovation efforts. Get the power of an innovation unit behind your project. Work with us, to keep offering best-in-class services, advance your profession, reach your fullest potential, and create the highest return for your organization.

No organization ever created an innovation. People innovate, not companies.

Seth Godin 


Floortje Blindenbach-Driessen, Ph.D., is the founder of Organizing for Innovation LLC. She has always been involved in innovation, from her master’s degree in chemical engineering, her first job at Fluor Corporation, her Ph.D. in innovation management at the Rotterdam School of Management, to her faculty positions at various universities in the Netherlands, Belgium, and the US.

She saw many service organizations and service providers struggle in their innovation journeys in spite of all the efforts put in, and while having the knowledge, expertise, resources, and access needed to turn their innovative ideas into impactful solutions. Her mission is to address and solve this challenge, by strengthening the innovation capabilities of service organizations.

Dr. Blindenbach has published several articles on the innovation challenges of service organizations in leading academic journals. Her most recent publication, about time commitment as the scarcest resource in the innovation process, is a chapter in the Product Development Management Association Essentials, published by Wiley (PDMA).

Partners & Collaborators