Our mission

Organizing for Innovation enables lawyers, clinicians, consultants, engineers, educators, software developers and other professionals to turn their new service ideas into new revenue streams and to become gamechangers for their clients, organizations, and profession. 

We uniquely focus on the professional services. Since professionals have the knowledge, capabilities, access, resources, and opportunity to address global challenges from pollution, corruption, and illiteracy to healthcare accessibility.

We invite you to combine your insights and expertise with novel technologies and to develop new services that will help your clients and the world. 

Our coaching, education programs, workshops, and tools are there to ensure you are successful in your endeavors and become a gamechanger in no time.

We guarantee our services are worth every dollar spent.


Floortje Blindenbach-Driessen, PhD, is the founder of Organizing for Innovation LLC. She has always been involved in innovation and new service development, from her master’s degree in chemical engineering, her first job at Fluor Corporation, her PhD in innovation management at the Rotterdam School of Management, to her faculty positions at various universities in the Netherlands, Belgium and the US.

She saw many professionals struggle in their innovation journeys in spite of all the efforts put in, and while having the knowledge, expertise, resources, and access needed to turn ideas into valuable new revenue streams. Organizing for Innovation's mission is to address and solve this challenge. 

Floor has published several articles on the innovation challenges of the professional services in leading academic journals. Her most recent publication, a chapter in the Product Development Management Association Essentials, will be published by Wiley in the fall of 2018. 

Partners & Collaborators