Organizing4Innovation offers online tailored guidance to innovation teams in the workplace. We enable organizations to stand out for their innovative offerings, by:



  • Providing idea-owners with the tools and support they need to write a convincing project description and a compelling business case that deserve funding and attention from senior management.




  • Shifting the burden to prove whether an idea is worth pursuing to the idea-owner so that minimum resources and time commitment are required to support early-stage teams.

portfolio management

  • Having objective progress and performance metrics to compare teams and prioritize funding, even when the organization supports just one team or has teams operating in very different contexts.

We have a proven track record of delivering better results faster and turning innovation into a revenue-generating process that delivers results.

The approach we used is based on years of research and practical experience of Dr. Floor Blindenbach, who has been an innovator and innovation manager herself. She has studied and coached hundreds of innovation teams and organizations to find the best practices and approaches that define winning teams.



We enable idea-owners to act and validate their own ideas. We let teams do, learn, and deliver the best possible results by offering engaging online training content and providing actionable feedback.



We are transparent and accountable as an organization and deliver the results we promise. We test our programs and tools to make sure they are proven to be effective and listen to our users to make our offerings even better.



Organizations need to be selective in the ideas and innovation opportunities they pursue. We strive that “yes!” can be said with great confidence in the success of each innovation team and a “no” is given for the right reasons.




Our team


Dr. Floor Blindenbach-Driessen (Erasmus University, The Netherlands) always wondered why professional service providers are not the motor of innovation, given that they have the expertise, resources, and networks to change the world for the better.

She knows the struggles of these innovators in and out, as she championed many innovation projects while working for the Fluor Corporation and Children’s National Medical Center. She wrote her dissertation and published several papers on the topic. She runs a blog, manages the Innovators in the Professional Services LinkedIn group, and facilitates workshops around the globe.

After more than 20 years in the field, she has mentored well over 100 innovators and entrepreneurs.

She is supported by Agustin Chanfreau (Columbia University), a digital transformation expert with experience in software development and data analytics.

No organization ever created an innovation. People innovate, not companies.

Seth Godin