Our mission

Approximately 70% of organizations don’t have innovation departments or units. Without the capabilities and infrastructure to innovate, these organizations miss out when an opportunity arises to move forward. At Organizing4Innovation we are dedicated to help every organization innovate successfully.

Why is your innovation success so important to us? Because we want you to succeed in your attempts to change the world for the better.

You have the knowledge, access, resources, and opportunity to address global challenges from poverty, pollution, corruption, and illiteracy to healthcare accessibility. When you combine your insights and experience with new business models and novel technologies, you are capable to develop solutions that have the potential to change the world for your clients, organization, and profession.

We know that innovation failure is costly and not really an option for most organizations. Therefore we are committed to your success. We cannot guarantee that every innovation initiative you start will be successful. Instead, we guarantee the outcomes of our programs. If you put skin in the game, so do we!

Innovate smarter! Change the world for your clients, organization, and profession!


Floortje Blindenbach-Driessen, PhD, is the founder of Organizing for Innovation LLC. She has always been involved in innovation, from her master’s degree in chemical engineering, her first job at Fluor Corporation, her PhD in innovation management at the Rotterdam School of Management, to her faculty positions at various universities in the Netherlands, Belgium and the US.

She saw many service organizations and professionals struggle in their innovation journeys in spite of all the efforts put in, and while having the knowledge, expertise, resources, and access needed to turn their innovative ideas into impactful solutions. Her mission is to address and solve this challenge, once and for all!

Floor has published several articles on the innovation challenges of the professional services in leading academic journals. Her most recent publication, a chapter in the Product Development Management Association Essentials, will be published by Wiley in the fall of 2018.

Partners & Collaborators