Customer discovery tips and tricks

In the various entrepreneurship and innovation programs I am involved with, Customer Discovery is always a key activity. While it may sound simple, in practice it is not. Interviewing users and potential clients about their needs and desires is challenging for startups and established organizations, yet, for different reasons. Below customer discovery tips and tricks […]

Impactful innovations start simple & small

When we think about innovation, we often think about iPads, Tesla cars, Space X rockets, Uber, new pharmaceuticals and other big and fancy innovations. However, most innovations do not start out as billion-dollar ideas. Rather the contrary, often small, seemingly unattractive ideas turn into impactful innovations. Unfortunately, this type of seemingly insignificant ideas often don’t […]

Overconfidence as the biggest pitfall to innovation success and what to do about it

Overconfidence drives poor decisions. We humans, tend to focus on the evidence for outcomes that we believe and want to happen, while ignoring other possibilities. As a result, overconfidence is the biggest pitfall when it comes to bringing an innovative idea to practice. Now, research has shown an effective strategy to avoid overconfidence: focus on […]

How to make a difference?

How to make a difference that benefits your clients, the organization, and your career? Can you even do that, as a small pawn in the system? The answers is yes, you certainly can make a difference! 

An Innovation Fest for Summer Interns

How do you give your interns a meaningful experience in the brief period that they are part of your organization? Have you ever thought about the value of a (no-code) hackathon? A 2-days workshop within their internship in which they will get to experience what innovation truly entails? An experience that will make their summer […]