Recently, someone asked me to explain the difference between customer discovery and market research. I used Henry Ford’s famous example of “If I had asked people what they wanted, they would have said faster horses.” quote to explain the value of both approaches.
Last week, David Powell shared his concerns about my blog “Need new tactics”. He wondered whether the current hype is all that different. He shared with me his personal experience with digital transformation. Walk along through history and judge for yourself, has digital transformation always been just about sifting data?
In the various entrepreneurship and innovation programs I am involved with, Customer Discovery is always a key activity. While it may sound simple, in practice it is not. Interviewing users and potential clients about their needs and desires is challenging for startups and established organizations, yet, for different reasons. Below customer discovery tips and tricks […]
How do you give your interns a meaningful experience in the brief period that they are part of your organization? Have you ever thought about the value of a (no-code) hackathon? A 2-days workshop within their internship in which they will get to experience what innovation truly entails? An experience that will make their summer […]
What is innovation management? The easiest way to explain what innovation management is, is by stating what it is not: Leaving the future of your organization up to chance. Innovation management is the process to ensure you get where you want to be in the (near) future. That also explains why innovation management matters.
Lawyers, clinicians, engineers and other professionals have a few things in common. They are all smart, busy, and have super specialized jobs. What they also have in common is that their services need modernizing. That is, they need to incorporate new technologies and service models that clients have come to expect in the 21-st century. […]