Uncertain projects are notoriously difficult to manage. Ambiguous projects are deemed impossible to plan. Early stage innovation projects are uncertain and full of ambiguity. So how do you plan and manage that in your innovation project?
When I was doing value engineering workshops and other idea generation exercises for the projects of Fluor Daniel in the Netherlands, I felt like a kid in a candy store. I am sure it feels the same way for many innovation managers, till reality hits. While there are plenty of opportunities, you have no budget, […]
Recently, someone asked me to explain the difference between customer discovery and market research. I used Henry Ford’s famous example of “If I had asked people what they wanted, they would have said faster horses.” quote to explain the value of both approaches.
Last week, David Powell shared his concerns about my blog “Need new tactics”. He wondered whether the current hype is all that different. He shared with me his personal experience with digital transformation. Walk along through history and judge for yourself, has digital transformation always been just about sifting data?
In the various entrepreneurship and innovation programs I am involved with, Customer Discovery is always a key activity. While it may sound simple, in practice it is not. Interviewing users and potential clients about their needs and desires is challenging for startups and established organizations, yet, for different reasons. Below customer discovery tips and tricks […]
How do you give your interns a meaningful experience in the brief period that they are part of your organization? Have you ever thought about the value of a (no-code) hackathon? A 2-days workshop within their internship in which they will get to experience what innovation truly entails? An experience that will make their summer […]