5 Myths About Disruption
What is disruptive innovation? Clayton Christensen defined it as a cheaper, inferior, niche product that in a short period of time upends the entire market. Larry Downes and Paul Nunes, have a different opinion. In their view, disruptive innovations do not have to start as inferior, nor are necessarily linked to technology, making disruptive innovations an even greater threat to even more industries than ever before.