Why innovations fail

Create awareness, so you can get that “yes” to advance your idea

How to get a yes, so that you advance your idea? Awareness of the problem you address is your key to success. Most innovators overestimate the knowledge decision-makers have about the problem at hand. This may jeopardize your entire project, as without awareness, management will not give you permission to advance your idea. Let alone […]

A workflow of the innovation process for new services

The workflow of the innovation process

What are the most important phases, activities, deliverables, and decision points in the innovation process for new services? This workflow gives you the overview. Below, I also address common failure points in this workflow and the associated problems, consequences, and solutions so you can avoid them.

How to follow up after an idea campaign?

You launched an idea campaign. The results were fantastic. Lots of buzz around innovation and a boatload of creative energy floating around. A long list of ideas, with at least a few that seem to have real potential. What now? From idea to implementation The goal of an idea campaign is to get ideas out […]

I will always be your fan!

I love cheering for my favorite teams. Whether it is my daughter’s field hockey team, one of my sons’ swim teams, or the Dutch women’s soccer team. Likewise, I love cheering on your innovation team! Turn me into a fan of yours!

Recipe for frustration

Frustration – 5-star rating This recipe creates long-lasting, deep, and full of flavor frustration! Enjoy it with any kind of innovative idea. Perfect for any job! The easiest recipe to get frustrated, with a rich aftertaste of disillusionment!