How do you assess the return on investment of your innovation efforts? While it is often assumed that innovation drives profit, in many companies that is not the case. There innovation is a cost center, that supports the organization’s learning. Instead of the revenue generator that is supposed to be the result of the organization’s […]
Recently, I coached three participants of the New Business Development program at the Rotterdam School of Management. These participants worked respectively for an architecture, a law, and an IT firm. Three totally different professional service providers, yet their new business development challenges were remarkably similar. The business development function They all work for firms that […]
Professional service organizations (such as law firms, hospitals, and consultancies), are organizations whose primary asset is a highly educated professional workforce and whose outputs are intangible services encoded with complex knowledge. As a result, these organizations differ significantly from manufacturing firms in their organizational structures, employee composition, and decision-making processes. The most valuable asset of […]
Jim Craig gave the key note at the 2018 PDMA conference. He was the goalie of the Miracle on Ice hockey team. They beat the Russians in the Olympics in 1980. His talk was inspiring. Getting to the top and winning a gold medal is a great accomplishment. Winning as an underdog is even more special. […]
Recently, someone asked me to explain the difference between customer discovery and market research. I used Henry Ford’s famous example of “If I had asked people what they wanted, they would have said faster horses.” quote to explain the value of both approaches.
Last week, David Powell shared his concerns about my blog “Need new tactics”. He wondered whether the current hype is all that different. He shared with me his personal experience with digital transformation. Walk along through history and judge for yourself, has digital transformation always been just about sifting data?