The margins of many professional service firms are under pressure, because of technology, internet, globalization, or changing customer expectations. Cost cutting is one way out, but only gets you sofar. This webinar shows how innovation can bring prosperity to professional service organizations, similar to what it has done for many facturing firms. However, to be successful, requires an alternative approach to innovation.
It may takes 10,000 hours to become an expert, but fortunately, acquiring creative thinking and working skills takes less time. Unfortunately, these skill are rarely taught, and reading a book about creativity is unlikely going to make anyone more creative. The only way to learn creative thinking and working skills are by doing. Living and breathing these skills every day, is what makes an organization like IDEO so creative.
It takes 10,000 hours to become an expert, but do these 10,000 hours of learning also help you to be more innovative? Amabile found that creativity is linked to domain skills, creative thinking and working skills, and intrinsic motivation. Everything else equal, experts should thus be more creative, and creativity is the source of innovation, right?
The department of commerce expects that 50% of all new employment between 2012 and 2022 will be created in the health and professional services industries? Is your organization going to drive this growth? Or are you currently in cost cutting mode, because your revenues are under pressure? To benefit from this growth you will have to innovate, but how good are you at innovating?