A good beginning makes a good ending!

We challenge you...

Your challenge, should you choose to accept it, is to champion your innovative idea, outline the opportunity, and create momentum in your organization, so within a period of 4-weeks, you have everything in place to act upon your most promising idea and champion your innovation project successfully.












Act upon your ideas

How do you get your boss to listen and approve your idea? How do you get a team together? Where to find the resources and time to develop your idea into a winning solution? 

By taking on this challenge!

Apply an investment mindset and follow an innovation process that is proven to deliver results.

Change the world for your clients, yourself, your organization, and your profession


Success Guaranteed!

We guarantee that you will get approval to continue with your project if you participate in this 4-weeks challenge, or we will personally pay you back the Drive program fee.

That means we are personally guaranteeing your success.

4 weeks



4 Group
coaching sessions

the community

The Drive step of our proven innovation process

This challenge is the first step - out of five - of the innovation process. The various assignments will take you a few hours to complete and will bring you from having an idea, to having a team and approval to explore the opportunity further, in just 4 weeks.


Our Drive program lets you learn while doing. Lean startup, design thinking, and other innovation concepts are easier to grasp in theory than to apply in practice. We help you apply these concepts and provide feedback. So you and your team advance successfully through each step of the innovation process.

Build off our innovation experience, avoid common pitfalls, and learn to:

            Apply an investment mindset

          Use a three-legged approach to overcome market, solution, and organizational challenges

                     Proceed one milestone at a time

Based on nearly 20 years of experience

Dr. Floor Blindenbach-Driessen is a passionate professional herself. She started her career as a chemical engineer, determined to make the world a cleaner and safer place.  Listen to her personal innovation journey...

Champion your innovation project

Act upon your ideas. Have impact and change the world for the better. Become a gamechanger for your clients, organization, and profession. 


Success Guaranteed!

We guarantee that you will get approval to continue with your project if you participate in the 4 weeks challenge, or we will personally pay you back your Challenge fee.

That means we’re personally guaranteeing your success.

This Challenge is a Certified Experience Product

Who this Challenge is not for

This challenge is not for everyone so here are some handy guidelines. The challenge is not for you, if

  • You already have approval to start your project and a team in place.
  • You only want to learn but not take action.
  • You are not open to feedback and adjusting the way you do things.
  • You do not have 2-3 hours per week to invest in this challenge.

Otherwise, the Challenge is the perfect program to start your innovation journey!