Develop your concept

"No amount of experimentation can ever prove me right; A single experiment can prove me wrong" - Albert Einstein

During the Develop step of the innovation journey, your task is to develop a concept that can be implemented in practice. As Steve Blank said "Building your product is easy. The hard part is getting customers". In that sense, the development step is often a wake-up call, with teams quickly figuring out what does not work.

To goal of the develop program is to create a solution your clients want. We will help you to figure out what to test first, how to design and execute experiments, and how to secure the resources and time needed to keep going from one milestone to the next.

The outcome is a version of the solution that is ready to be implemented in practice. Getting there takes anywhere from 1 to 6 months, depending on the complexity of your project.

Teams in the Develop program should have secured the funding necessary to start and approval to develop their concept. If not, we recommend to participate in the Ideate program first.

Your mission

Your mission, should you choose to accept it, is to diligently plan and execute each milestone, until you have created a solution your clients want.

To learn more, schedule your 15-minutes intake call. There are no obligations to this intake call. The goal is to figure out whether the Develop program fits your needs.

The Develop step of our proven innovation process

The Develop program guides your team through the Develop step of the innovation process. It takes you from having a concept to a tested and working solution. A solution your clients want and that is ready for commercialization.

Coaching as part of the Develop program

You and your team will have the support of O4I-certified coach to guide you through the Develop step of your innovation journey. The role of the coach is to help you design and execute each experiment, evaluate the results in an unbiased manner, and keep you on track.

To make sure the Develop program is a good fit with the needs of your team, we ask you to plan a 15-minutes intake call before signing up.

That way, you know exactly what to expect and how this program will help you reach your innovation goals.

There are no obligations to this intake call. The call is to figure out whether the Develop program fits your needs.

1 to 6 months

Time commitment
4-40 hours/week

4 coaching

One milestone
at a time

Cost effective

Developing a solution and running experiments is the most expensive step of the innovation process. It is a search to find the optimum solution. That is, a solution your (future) clients value and that the organization can deliver in a cost effective and competitive manner.

Time, money and resources are easily wasted if a team lacks focus, is not diligently testing the most critical assumptions first, and is not willing to prove itself wrong.

We see it as our task to keep each team on track, by focusing on the process, helping teams to ask the right questions, designing cost effective and relevant experiments, and interpret findings in an unbiased manner.

With our support, your team will save time, money and resources, while obtaining the best possible outcome.

$975 per team per month

Satisfaction Guaranteed

Your satisfaction is important to us. If within 14 days, you decide that the Develop program is not for you, you get your money back. Guaranteed. No questions asked. 


Our differentiator

Our Develop program lets you learn while doing. Lean startup, design thinking, and other innovation concepts are easier to grasp in theory than to apply in practice. We help you apply these concepts and provide feedback. So you and your team advance successfully through each step of the innovation process.

Build off our innovation experience, avoid common pitfalls, and learn to:

            Apply an investment mindset

          Use a three-legged approach to overcome market, solution, and organizational challenges

                 Proceed one milestone at a time

Who this program is for

The organizations we work with typically have limited experience with executing innovation experiments and developing a minimum viable concept solution that can be tested in practice. We do.

Dr. Blindenbach-Driessen and our O4I certified coaches are looking forward to sharing their innovation experience and expertise with you.

Your coach will make sure your focus on the most critical issues, that you have access to the resources you need, and that you advance your project one milestone at a time through the development step of the innovation journey.


What are the deliverables?

Under the guidance of your coach, your team will plan and execute experiments, with the goal to develop a tested and working solution that is ready to be implemented in practice.

Result: A tested solution that can be implemented in practice and commercialized

Who else have we coached?