Organizing for innovation

PDMA Handbook – Fourth Edition


Wiley: "State-of-the-art overview of all aspects of new product development from start to finish"

The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development provides an exceptional review of cutting-edge topics for both new and experienced product development leaders, and academics interested in emerging research, offering a comprehensive and updated guide to the practices, processes, and tools critical to achieving and sustaining new product/service development success in today’s world and delivering valuable information on the fundamentals as well as emerging practices.

This edition is completely revised to include 32 new and refreshed chapters on topics including: Creating Successful Innovation, Sustainable New Product Development (NPD), Digital Transformation of NPD, the Changing Role of Design Thinking, Market Forecasting, and much more.

In The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development, readers can expect to find specific information on:

  • What separates the winners from the losers when it comes to new products, plus what drives new product success from a holistic standpoint
  • Effective front end innovation practices, portfolio management for product innovation, and identifying significant new business opportunities
  • Obtaining customer needs for product development, harnessing user research for product innovation, and making market analytics work for you
  • Design thinking, artificial intelligence and new product development

The 4th edition of The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts and is relevant for all functions and all industries.

The book can be ordered on the Amazon and Wiley websites.

Contribution by Dr. Floor Blindenbach

Dr. Floor Blindenbach has been one of the contributors to the recently published fourth edition of the PDMA Handbook of Innovation and New Product Development.

Together with Prof. Dr. Jan van den Ende, they wrote chapter 11, titled "Opportunistic New Product Development" - pages 227 - 246. This chapter focuses on what it takes to manage new product development (NPD) when firms innovate infrequently and (re)act on opportunities as they arise, instead of as part of a well-defined growth strategy and portfolio of NPD projects. They labeled the first Opportunistic NPD and the latter Strategic NPD.

The Product Development and Management Association (PDMA) is a global community connecting thousands of members whose skills, expertise and experience power the most recognized and respected innovative companies in the world. PDMA’s unique triad of members include product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues and portfolio management.

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