The thinking that shapes the work.
Floor's approach to GenAI transformation is grounded in more than two decades of published research on how organizations actually innovate — not how they say they do. That research shaped the thinking behind habit-building, performance metrics, team composition, and when to pursue opportunities opportunistically versus strategically. It's why O4I's model works when others stall.
Rise Above AI Chaos
A business fable about leading law firms through AI transformation. Five characters you'll recognize from your own firm. One practical path from AI chaos to measurable results — grounded in 25+ years of innovation research and real client work.
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Where to hear it live
AI Agents: From Chatbots to Autonomous Legal Workflows
The governance model, commitment structure, and habit-building approach that separates agent deployments that deliver from those that quietly stall.
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Podcasts & Appearances
Where the thinking has been tested in conversation
Practical Resources
Guides and white papers you can use now
From Training to Habit
A practical, one-page guide on what it takes to make GenAI adoption actually stick in law firms. It breaks down the three moves that drive consistent daily use — show the payoff, make it feel safe, and build triggers that keep momentum going.
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De-Risking Innovation for Law Firms
Redefine the perception of innovation and legal tech from a cost to an investment. This paper helps you create an innovation function that can serve as your firm's beacon in flourishing and challenging times.
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The Cost of Innovation
Learn how to innovate cost-effectively with a portfolio between 1 and 100 innovation projects per year and an innovation budget between $100k and a few million dollars.
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Innovation Management in Law Firms
In-depth insights from 35 respondents across 22 law firms. Best practices for managing budgets and projects, selecting initiatives, and tracking performance.
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The IHI Healthcare Innovation Management Index
Summarized results of the IHI Healthcare Innovation Management Index Survey held as part of the IHI annual conference in December 2015.
Download →The Research Behind the Thinking
Two decades of peer-reviewed work on how organizations actually innovate
- Blindenbach, 2024. Ondernemen in de Belgische Advocatuur (Law firm business in Belgium). In: W. Hengeveld (eds.) De Advocatuur Als Onderneming, Third edition. Boomjuridisch.
- Blindenbach-Driessen, F., and Van den Ende, J. (2023). Opportunistic New Product Development. In: PDMA Handbook of New Product Development. Wiley.
- Van den Ende, J. and Blindenbach-Driessen, F. (2023). Innovation in project-based organizations. In: Handbook of Innovation and Project Management, Edward Elgar.
- Blindenbach, 2022. Innoveren als Advocatenkantoor (Law firm innovation). In: W. Hengeveld (eds.) De Advocatuur Als Onderneming, Third edition. Boomjuridisch.
- Blindenbach-Driessen, 2018. New Service Development for the Professional Services. In: Time Commitment as the Scarcest Resource, PDMA Essentials, Wiley Publishing.
- Blindenbach, 2018. Most patients trust doctors over tech companies. Letter to the editor, Washington Post.
- Blindenbach-Driessen, F. & Cary M. 2017. How to Build a Sustainable and Humming Innovation Engine. The Journal of Medical Practice Management, 32(6): 403–406.
- Blindenbach-Driessen, F. 2015. The (In)Effectiveness of Cross-Functional Innovation Teams: The Moderating Role of Organizational Context. IEEE Transactions on Engineering Management, 62(1): 29–38.
- Blindenbach-Driessen, F., & Van den Ende, J. 2014. The Locus of Innovation: The Effect of a Separate Innovation Unit on Exploration, Exploitation, and Ambidexterity. Journal of Product Innovation Management.
- Blindenbach-Driessen, F., & Van den Ende, J. 2010. Innovation Management Practices Compared: The Example of Project-Based Firms. Journal of Product Innovation Management, 27(5): 705–724.
- Geerts, A., Blindenbach-Driessen, F. P., & Gemmel, P. 2010. Achieving a Balance Between Exploration and Exploitation in Service Firms. Best Paper Proceedings, Academy of Management Conference, Montreal.
- Blindenbach-Driessen, F. 2010. Subjective Performance Measurement of Innovation Projects. Journal of Product Innovation Management, 27(4): 572–592.
- Blindenbach-Driessen, F. 2006. Innovation Management in Project-Based Firms. Rotterdam: ERIM.
- Blindenbach-Driessen, F., & Van den Ende, J. 2006. Innovation in Project-Based Firms; The Context Dependency of Success Factors. Research Policy, 35: 545–561.
The research is there.
So is the conversation.
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