Defining the role of innovationNews

SBDC webinar: Innovation During COVID19

SBDC webinar

To come strong out of the coronavirus crisis, businesses must keep their innovation activities going. However, that is easier said than done. On Wednesday April 15, I gave a webinar on Innovation During COVID19 for the Virginia SBDC that addressed how to innovate as a small company with limited resources in a time like this. The recording is now available.

I would like to thank Tracy Nayar of the SBDC for all her help in hosting this webinar! I could not have done it without her help. Thanks also to all the participants. You were awesome!

SBDC Webinar Agenda

I addressed the following topics during this webinar:

  1. The necessity and benefits of innovating during a crisis.
  2. Who to put to the task?
  3. How to define new opportunities?
  4. How to obtain buy-in?
  5. How to test with a limited budget?
  6. How to take it from there in these uncertain times?

The full The 1-hour recording is available below and on the SBDC website, including the slide-deck, which has links to lots of useful resources.

Slide deck: Innovation during COVID19 _webinar 04152020

The presenter: Floor Blindenbach-Driessen, PhD

At the engineering firm I worked for at the time, my interest in innovation management was triggered when I observed an abundance of innovative ideas of which few made it to practice. This observation drove me to obtain my PhD, develop an approach to innovation that works, and start Organizing4Innovation LLC.

Organizing4Innovation helps organizations create new revenue streams through innovation and new business development, so they can make a difference for their clients and in the world.

I have assisted innovators in their innovation efforts in large and small engineering firms, system integrators, information technology firms, consultancies, law firms, research centers health care organizations. I have also supported startups in entrepreneurship programs like ICAP and NSF I-Corps.

I teach courses related to innovation management and new business development for executive education programs around the globe. My research focuses on the innovation challenges and opportunities in the professional services and has appeared in Research Policy, IEEE Transactions on Engineering Management, the Journal of Medical Practice Management, the Journal of Product Innovation Management, and the PDMA Essentials.

If you have questions about this webinar, please feel free to reach out to me:




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