Attached is a TED talk by Simon Sinek, who explains the importance of What, How and Why. These concepts are very relevant for innovation. Often, when sharing an innovative idea with someone else, we start with the What. What does the invention accomplish that currently cannot be done, or What can it do better. However, if you truly want to be successful, as Simon Sinek explains, you need to start with the Why. Why is it important to change the status quo? Once you have answered that question, the How and What will follow naturally. For yourself, and for your audience.