Customer discovery versus market research

Recently, someone asked me to explain the difference between customer discovery and market research. I used Henry Ford’s famous example of “If I had asked people what they wanted, they would have said faster horses.” quote to explain the value of both approaches.

Impactful innovations start simple & small

When we think about innovation, we often think about iPads, Tesla cars, Space X rockets, Uber, new pharmaceuticals and other big and fancy innovations. However, most innovations do not start out as billion-dollar ideas. Rather the contrary, often small, seemingly unattractive ideas turn into impactful innovations. Unfortunately, this type of seemingly insignificant ideas often don’t […]

How to make a difference?

How to make a difference that benefits your clients, the organization, and your career? Can you even do that, as a small pawn in the system? The answers is yes, you certainly can make a difference! 

Prioritize!

How do you prioritize in a world that demands more, more and even more from you? Recently Deloitte published a report “Six alignment strategies health systems can consider“.  It is a nice example of demanding more instead of less. The report describes six alignment strategies healthcare systems can use to ensure consolidations of medical practices […]