Customer discovery versus market research

Recently, someone asked me to explain the difference between customer discovery and market research. I used Henry Ford’s famous example of “If I had asked people what they wanted, they would have said faster horses.” quote to explain the value of both approaches.

Innovation fears

CB Insights surveyed 677 corporation and released a report with interesting findings on the state of innovation in these organizations. From the report it seems that companies fear innovation and don’t walk the talk.

Afraid of Taxi drivers?

Are you afraid of taxi drivers? What about their dirty cabs, the lack of clarity about the price, and their often lousy knowledge of the local roads and traffic? Why I ask? Taxi driver as a profession Being a taxi driver used to be a profession. In London for example, “taxi drivers go through stringent […]

Healthcare disruption by tech giants and insurance companies?

On 02/10/2018 the Washington Post featured an interesting article “The tech industry thinks it is about to disrupt healthcare, don’t count on it“, by Carolyn Johnson. The article provides a unique insight in a failed high-tech healthcare solution intended to disrupt healthcare.

Brexit

Leading Brexit?

Many law firms seem to have identified Brexit as a great opportunity to deliver novel high value services. How to stand out?