Over Thanksgiving we got our puzzle board out for a jigsaw puzzle. This time it was a Wasgij (jigsaw in reverse). A puzzle where you get a few hints, but don’t know the picture you are putting together. It occurred to me, that there is a lot of resemblance between putting together the unknown in […]
You launched an idea campaign. The results were fantastic. Lots of buzz around innovation and a boatload of creative energy floating around. A long list of ideas, with at least a few that seem to have real potential. What now? From idea to implementation The goal of an idea campaign is to get ideas out […]
IBM once featured a campaign around “the innovation man”. Stop talking, start doing was the main theme of these advertisements. Last week, while visiting several companies in the Netherlands, this theme seemed still very relevant. However, how do you start doing? And does that mean that you should stop talking?
Innovation campaigns are popular. They are an excellent way to get your organization engaged in innovation activities. The yield in numbers of ideas is typically very high. However, what happens thereafter? The good Engagement Innovation campaigns enable an entire organization, across multiple locations, to focus on a critical issue over a brief period. I don’t […]
Digital transformation seems the new buzz word in organizations. No wonder, given what you can do for your clients, with all the computing power, data, analytics, artificial intelligence, and other new tools. While the opportunities seem unlimited, the reality is harsh. Forbes estimates that over $900 billion worth of spend on such initiatives will miss their mark; mismanagement […]
Does it matter how often you launch a new service offering? The answer is yes, it matters. Recent research from Georgia State University shows that the pace, rhythm, and scope of new market introductions have a big impact on the market value of pharma companies. What does that tell service firms? Finding the perfect pace […]