P.S. This VIPC grant is helping us to further develop our Steering Wheel platform that provides structure, guidance, and metrics to the innovation process, so employees can drive their projects and management can identify the most promising opportunities.

Exploring new ideas and concepts is a crucial part of the innovation process, but the question arises: is improvisation or structure the better approach? While improvisation may seem like the more creative approach, the facts and anecdotes suggest otherwise. The Product Development and Management Association (PDMA) has consistently demonstrated that companies with more structured approaches […]