Customer discovery versus market research

Recently, someone asked me to explain the difference between customer discovery and market research. I used Henry Ford’s famous example of “If I had asked people what they wanted, they would have said faster horses.” quote to explain the value of both approaches.

Has Digital Transformation always been about sifting data, strategy, and culture?

Last week, David Powell shared his concerns about my blog “Need new tactics”. He wondered whether the current hype is all that different. He shared with me his personal experience with digital transformation. Walk along through history and judge for yourself, has digital transformation always been just about sifting data?

Need new tactics?

Need new tactics to master the digital game? Are your services state of the art, yet, your clients are demanding faster, cheaper, and more data driven solutions? Wondering, how you are going to master digital transformation as a service organization and beat the technology firms that are vying for your clients?

Afraid of Taxi drivers?

Are you afraid of taxi drivers? What about their dirty cabs, the lack of clarity about the price, and their often lousy knowledge of the local roads and traffic? Why I ask? Taxi driver as a profession Being a taxi driver used to be a profession. In London for example, “taxi drivers go through stringent […]

What You Can Do With Technology

“Don’t ask what technology can do for you, but ask what you can do with technology.” This is the marketing slogan from Microsoft for their Artificial Intelligence platform. This commercial ends with the question: “You have the power of technology at your finger-tips. What will you do with it?”.  Technology at your finger-tips Indeed, you […]