Underserved Legal Markets
In spite of being the largest market for Legal services, the US is also considered one of the world’s largest underserved legal markets. It is estimated that 50% of the middle income households have at least one legal problem, with only 20% seeking legal assistance, and 26% doing nothing at all. The numbers for underserved small and midsize organizations are estimated to be similar. Underserved markets typically offer opportunities for disruptive innovation.